PUMA officially opened its second North American flagship store in Las Vegas at the BLVD Las Vegas on Thursday, November 21, 2024. To celebrate the official grand opening of store, PUMA executives were joined by PUMA Golfer Rickie Fowler and PUMA Football athlete Xavi Simons for a ceremonial ribbon cutting. The Las Vegas location is PUMA’s second flagship store in North America, with the first being located at 609 Fifth Avenue in New York City.

The 25,000-square-foot retail space spans three stories and showcases a variety of immersive and interactive features powered by cutting-edge technology. Customers attractions include a professional F1 racing simulator, an interactive arcade, and a customization studio where customers can personalize apparel and footwear. The store also features a variety of PUMA-branded merchandise, including sportstyle, basketball, motorsport, golf, running, training, soccer and kids, as well as collections designed by select brand ambassadors and athletes, along with hosted special events and experiences that pay homage to Las Vegas.

PUMA’s flagship store is located within BLVD Las Vegas at 3755 S Las Vegas Blvd, a development that, as of 2024, is the largest standalone retail and entertainment destination on The Strip. Schimenti Construction, Nathan Colkitt of Colkitt Architecture, and the PUMA design team led the construction and development of the PUMA space. Las Vegas Blvd, owned and operated by Gindi Capital, offers shoppers and sports enthusiasts access to premier retail shops, rooftop and outdoor entertainment, and access to rideshare drop-off and pick-up locations.

Key features of PUMA’s flagship space include:

• Immersive Motorsports Zone: Highlighting PUMA’s longstanding commitment to motorsports and capitalizing on Las Vegas’ F1 Race, customers can take the wheel of a professional-grade F1 racing simulator and virtually race down the iconic Las Vegas Strip.
• Interactive PUMA Arcade: An interactive PUMA Arcade features RUN, GOLF, and SOCCER experiences.
• PUMA x YOU Customization Studio: PUMA partnered with artists and designers to bring its customization studio to the store. Consumers can create and personalize PUMA footwear, apparel and accessories using patchwork, embroidery, direct to garment printing, LED printing on footwear, and other creative mediums.
• PUMAPP Personalizations: Customers are able to create a personalized profile on the PUMAPP to engage in an immersive shopping experience. The app also tracks all PUMA Arcade activity and creates shareable content from each user’s experience.
• Vegas-Inspired Apparel: Customers can win prizes at the VEGAS SHOP by pulling the lever on the video wall slot machine, and shop for Las Vegas-themed apparel and footwear.
• PUMA SELECT Zone: This area of the space features PUMA SELECT collaborations.