Actor Charlie Sheen and brand innovation shop The Silent Group officially launch Sheen’s branded non-alcoholic beer Wild AF on September 25, 2025. Sheen describes the debut release — called Wild AF “Cold Gold” — as a crisp, golden style brew with a hint of citrus, toasted malt, and a clean finish. The ultimate ballpark beer without the booze: real beer, zero aftermath.

Pre-orders began on the website created for the brand at wildafbrewing.com, in 6, 12, and 24 Packs, with delivery guaranteed by the holidays. The launch accompanies a flurry of activity from Sheen, including the publishing of his biography, The Book of Sheen, and the global streaming release of his Netflix documentary, AKA Charlie Sheen.

Wild AF makes its debut with The Case, a short comedic noir featuring Sheen introducing Cold Gold. The actor also reveals that “AF” stands for “Alcohol Free.”