Live-Action Street Fighter Promotional Campaign Launches Two Firsts: A Trailer Premiere at Japan’s Yunika Vision and a Interactive Playable Movie Trailer on Youtube | Sep 1, 2026

Live-Action Street Fighter Promotional Campaign Launches Two Firsts: A Trailer Premiere at Japan's Yunika Vision and a Interactive Playable Movie Trailer on Youtube

Sep 1, 2026

Tuesday
Sep 1

Date TypesFirsts

CharactersBalrog, Blanka, Chun-Li, Dhalsim, E. Honda, Ken Masters, M. Bison, Ryu, Zangief

Shows / MoviesStreet Fighter (2026)

GenresAction, Adventure, Drama, Game/Video Game, Martial Arts

CompaniesLegendary Pictures, Paramount Pictures

People / Bands / Teams50 Cent, Alex Volkanovski, Andrew Koji, Andrew Schulz, Callina Liang, Cody Rhodes, David Dastmalchian, Eiko Kano, Eric André, Hirooki Goto, Jason Momoa, Joe Anoa'i, Kitao Sakurai, Kristy Best, Kyle Mooney, Mel Jarnson, Noah Centineo, Olivier Richters, Orville Peck, Rayna Vallandingham, Takayuki Nakayama, Vidyut Jammwal

LocationsShinjuku Yunika Vision
23-18 Shinjuku 3 Chome
Shinjuku-ku, Tokyo 160-0022
Japan

On September 1, 2026, Paramount Pictures and Legendary Entertainment kicked off the global World Warrior Tour with a first ever trailer launch across the massive outdoor Shinjuku Yunika Vision screens in Tokyo, Japan. Street Fighter cast members Noah Centineo, Andrew Koji, Callina Liang and Jason Momoa were joined by local cast member Hirooki Goto, Japanese voice talent Eiko Kano, director Kitao Sakurai and Street Fighter game director Takayuki Nakayama for the first-of-its-kind event.

Shinjuku Yunika Vision is a prominent feature located near Shinjuku Station in Tokyo, Japan. The iconic point of interest boasts three large LED screens that display real-time news and advertisements. The area surrounding Yunika Vision is filled with notable landmarks such as the Suga Shrine, Shinanomachi Station’s pedestrian bridge, Docomo Tower, and the bustling Shinjuku Police Station.

In conjunction with the Japan launch, Paramount and Legendary also debuted the first-ever playable full-length movie trailer on YouTube, inviting fans to fight their way through the Street Fighter trailer as they watch. The playable version of the trailer is accessible in the “Playables” game section of the YouTube platform HERE. Use your computer keyboard arrow keys to punch and kick your way through the interactive experience.

Set in 1993, estranged Street Fighters Ryu (Andrew Koji) and Ken Masters (Noah Centineo) are thrown back into combat when the mysterious Chun-Li (Callina Liang) recruits them for the next World Warrior Tournament. The event consists of a brutal clash of fists, fate, and fury. But behind the battle royale lies a deadly conspiracy that forces them to face off against each other and the demons of their past.

Street Fighter hits movie theaters on October 16, 2026.

Street Fighter Playable Trailer Intro

Street Fighter Standard Trailer Version

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