On December 11, 2024, the Tokyo Nighttime Project launched in the Nishi-Shinjuku area of Shinjuku-ku, Tokyo, with the goal of revitalizing night tourism in the area. The project, by collaborating with organizations in the surrounding districts, enlivens nighttime in Nishi-Shinjuku with light displays and other activities.

Nishi-Shinjuku Illumination Market began on November 28, 2024. On Chuo-dori Avenue along the Tokyo Metropolitan Government Building, approximately 200,000 champagne gold LED lights illuminate the street for as long as 200 meters, creating a unique night scene and illumination spot in Tokyo.

At the lighting ceremony, Judoka Hifumi Abe and Uta Abe, both from the Park24 club, appeared as guests. They pressed the light button following the countdown, and the street was enveloped in glittering champagne gold lights.