Themed land Super Nintendo World officially opened at Universal Studios Hollywood on Friday, February 17, 2023. The theme park opening marks Super Nintendo World’s official arrival to the United States. The dynamic land is located within a newly expanded area of Universal Studios Hollywood.

Super Nintendo World features the groundbreaking Mario Kart: Bowser’s Challenge ride, as well as many thrilling and interactive activities designed to engage the entire family within the captivating Mushroom Kingdom. Along with themed dining at the Toadstool Cafe, and shopping at the 1-UP Factory retail store, Super Nintendo World is a major addition to the world-famous theme park.

Super Nintendo World will sweep guests into the 360-degree world of Mario, Luigi and Princess Peach where they will become an integral part of their exhilarating universe. Plus, with purchase of a Power-Up wearable, interactive wristband, guests will be able to deepen their interactions across the area.

Attractions at Super Nintendo World include:

Mario Kart: Bowser’s Challenge: This all-new, technologically-advanced ride, inspired by the popular Mario Kart™ video game series, will seamlessly fuse cutting-edge augmented reality (AR) with projection mapping technology and actual set pieces along a moving ride track. Set against a multi-sensory backdrop of color, sound and movement, guests will be seated in stadium-style, four-seat vehicles as they navigate familiar courses through the creative use and integration of head mounted AR goggles. This unique feature is a key point of differentiation that distinguishes this ride from other theme park attractions.

Mount Beanpole: This towering landmark sits at the heart of the land and also serves as the entry queue for “Mario Kart: Bowser’s Challenge.”

Bowser’s Castle: Adorned with a breathtaking sculpture of a large and powerful Bowser, this structure serves as a key centerpiece of the land, home to SUPER NINTENDO WORLD’s signature ride, “Mario Kart: Bowser’s Challenge.” As guests navigate the winding corridors and pass through the hall of medallions and trophies of the ominous castle towards the “Mario Kart: Bowser’s Challenge” ride, they will learn more about Bowser’s calculated plans to defeat Team Mario for the coveted Golden Cup.

Power-Up Band: These wearable, state-of-the-art wristbands sync with Universal Studios Hollywood’s free downloadable app to level-up the guest experience within the land and enhance its many interactive elements. These include, but are not limited to, keeping individual and team scores, collecting digital coins and obtaining keys after winning challenges throughout the land. Power-Up Bands will also invite guests to enjoy extra-special interactions with Mario, Luigi and Princess Peach. They will come in six design options with character themes and will be available for purchase both within the land and at SUPER NINTENDO WORLD retail shops located in the theme park and on CityWalk.

Interactive Gameplay: Within the land, guests will become fully engulfed in an engaging world of real-life gameplay, including punching ? Blocks to collect digital coins and a variety of interactives. They will discover a new dimension of SUPER NINTENDO WORLD via the interactive binoculars employing augmented reality technology positioned within the land. Guests can beat the four Key Challenges and collect keys from Goomba, Koopa Troopa, Piranha Plant and Thwomp interactive activities to ultimately allow access to the culminating boss battle with Bowser Jr. These energetic, familiar and fun interactive games will further enhance the entire kinetic experience within the land and immerse guests into the unique world of Super Mario.

Toadstool Cafe: The land’s signature restaurant, Toadstool Cafe serves a gourmet menu perfected by Chef Toad where he will greet guests upon entry. Menu items prepared fresh daily include Toadstool Cheesy Garlic Knots, Super Mushroom Soup, Piranha Plant Caprese, Mario Bacon Cheeseburger, Luigi Pesto Chicken Burger, ? Block Tiramisu and Princess Peach Cupcake.

1-UP Factory: What better way to commemorate a visit to SUPER NINTENDO WORLD than to visit the 1-UP Factory retail shop to purchase collectable memorabilia. The 1-UP Factory will offer an extensive selection of merchandise from Mario and Luigi themed apparel to iconic character hats and an array of plush characters, including Mario, Luigi, Yoshi and Bowser.