Igloo, which recently announced a special-edition collaboration with original icons of hip hop RUN DMC, is offering fans the chance to win one of 50 limited edition RUN DMC Little Playmate coolers designed by famed hip hop visual artist Cey Adams at the RUN DMC 40th Anniversary Pop-Up Shop hosted at Bleeker Trading, located at 96 Christopher Street in New York City, from August 10–12, 2023, between the hours of 11am and 7pm.

The first-ever RUN DMC Little Playmate cooler and KoolTunes Playmate cooler with Bluetooth speakers pay tribute to the groundbreaking rap group while celebrating 50 years of hip hop.

RUN DMC’s trailblazing impact on the music industry solidifies them as pioneers within and outside of hip-hop, and their influence is represented throughout the artwork of Igloo’s RUN DMC Cooler Collection. The RUN DMC It’s Tricky KoolTunes — Igloo’s fan-favorite 14-quart (holds up to 26 standard 12-ounce cans) Playmate cooler with built-in, weather-resistant Bluetooth speakers — and 7-quart (holds up to 9 cans) Graffiti Little Playmate feature iconic graphics and photographs depicting 40 history-making years of the renowned rap group.