Palmyra takes place in the South of France, celebrating all the connections between 007 and this region. The event takes place on June 19, 20 and 21, 2024 in Villefranche-sur-Mer, just around the corner from Nice. Palmyra includes location tours, the first European Gatherall and an outdoor Gala Event, including champagne, dinner, on-stage Q&A, and a movie screening, at the Villefranche Citadelle, one of the exterior locations that doubled for Palmyra in Never Say Never Again.