On May 15, 2025, Nintendo America opens the doors to Nintendo San Francisco, its second official store in the United States. The shop is located in San Francisco’s iconic Union Square at 331 Powell Street. In addition to game systems and games, Nintendo San Francisco offers experiences such as Nintendo’s characters, worlds and exclusive products including accessories, apparel, home goods and souvenirs available only at this location.

Nintendo fans have a chance to enter the My Nintendo x Nintendo San Francisco Sweepstakes for a chance to win a trip to the store’s grand opening. The winner and up to two guests get to experience the city during a three-night, four-day trip and receive a tour of the new store during the Nintendo San Francisco launch event.