Hudson, a travel experience company with more than 1,000 stores in airports, commuter hubs, landmarks, and tourist destinations across North America, has partnered with The House of LR&C, the fashion house of Super Bowl champion Russell Wilson and Grammy winning singer-songwriter Ciara, opened their first-ever airport retail location at Denver International Airport.

Travelers passing through Denver International Airport can experience the innovative approach to retail that The House of LR&C delivers. Located in Concourse C, the 500-square-foot store is designed to make shopping for sustainable fashion easier, and more experiential.

Hudson and The House of LR&C worked hand-in-hand to curate a meaningful collection of menswear for the new DEN store. Travelers will be introduced to Good Man Brand, the contemporary-yet-casual brand line co-founded by Russell Wilson that inspires men to feel good, look good, and do good. The store’s assortment features some of the brand’s best-selling shirts, pants, joggers, and footwear collection including Italian-made leather sneakers. In addition to the core offering, seasonal styles are offered in organic cotton and light merino wool – just in time for summer. Each product is made with preferred materials as defined by the Textile Exchange, displayed on recycled paper fiberboard hangers, and has no unnecessary tags and labels like hangtags, highlighting a commitment to making conscious design choices at every stage.