Charlotte, North Carolina-based Krispy Kreme partnered with streaming platform Hulu for a promotion that centers on doughnuts inspired by the cinema snack bar. Available for a limited time starting February 17, 2025, the Krispy Kreme x Hulu: Movie Snacks Doughnuts include movie theater favorites as flavors, such as popcorn and slushies. The promotional campaign also puts a spin on several film genre keywords with terms like “snack-tion” representing action films, and “nom-nom” for rom-coms.

Krispy Kreme x Hulu: Movie Snacks Doughnuts line options include:

• Blue Raspberry Slush Doughnut: an Original Glazed doughnut dipped in blue raspberry flavored icing and blue sanding sugar.
• Caramel Popcorn Doughnut: an unglazed shell doughnut filled with caramel popcorn flavored Kreme filling, dipped in white icing and caramel popcorn and topped with red icing drizzles.
• Cookie Dough Superstar Doughnut: an unglazed shell doughnut filled with chocolate butterkreme flavored filling, dipped in chocolate flavored icing and topped with gold glitter sprinkles and cookie dough bites.
• Candy Double Feature Doughnut: an Original Glazed doughnut dipped in white icing, topped with milk chocolate candy pieces and mini milk chocolate chips, and drizzled with chocolate flavored icing.