Eva Longoria, NFL Films and Roku are teaming up to host the series NFL Hometown Eats. The streaming series follows a celebrity fan and NFL star as they tour their respective team’s city, uncovering epic stories, food and hardcore team pride. Longoria is also the executive producer of NFL Hometown Eats, which in addition to Roku is being produced by Skydance Sports, NFL Films, Alfred Street Industries and Longoria’s own Hyphenate Media Group. NFL Hometown Eats debuts in 2026.

“Sports and food bring people together in a way almost nothing else can,” said executive producer Eva Longoria. “At Hyphenate, we’re passionate about telling stories that connect people through culture, community, and shared experience, and NFL Hometown Eats does exactly that. I’m excited to team up with the Dallas Cowboys to kick off the series and show how a city’s love for its team lives in kitchens, game-day traditions, and the unshakable fan loyalty passed down through generations. This series is a celebration of the people and places that give football its soul, and I’m thrilled to be bringing it to life with our amazing partners at Roku, the NFL, Skydance Sports, and Alfred Street Industries.”

The Roku Channel is available to stream for free on Roku devices or TVs as well as online at TheRokuChannel.com and on iOS and Android devices, Amazon Fire TVs, Samsung TVs, Google TVs, and other Android TV OS devices.