Feed is based on the true story of Sweden’s first woman to be killed for witchcraft. When a murder turns into a myth and becomes a popular tourist attraction, influencers soon try to ride the wave of “ghost tourism” to market various tourist destinations for clients. The story begins when a young medical student joins her influencer boyfriend on one of his marketing jobs after being hired to help an old family business to thrive. But they soon find themselves stuck on a tiny island in a lake in which an ancient Swedish witch (“Märit’) is said to live. The goal is to make potential tourists believe that old witch, Märit, lives in the lake around a commercial camping-site – but there’s soon reason to believe that Märit is more than just a made-up ghost story.

Directed by Johannes Persson Feed was produced by Alexander Eriksson, Paolo Vacirca and Joakim Lundell from a script written by Paolo Vacirca and Henry Stenberg. The cast includes Molly Nutley, Sofia Kappel, Annica Liljeblad, Vincent Grahl, Joel Lützow, Emelina Rosenstielke, Amanda Lindh, Michael Odhag and Emma Suki.